Initiatives and events

Press release

FOR IMMEDIATE RELEASE

October 2024 – The Urban Vineyards Association (UVA), a non-profit organization dedicated to promoting vineyard cultivation in cities around the world, is entering an exciting new chapter. With a focus on environmental sustainability, cultural enrichment, and economic benefits, UVA is creating a global network of cities that embrace urban viticulture....  READ MORE

Sustainable Beauty will save the world
UVA  will be guest at the Expo 2020 Dubai Italy Pavilion, on Piedmont Regional Day.
An extraordinary opportunity, but also a great challenge…that of to witness our proposal for smart city of new conception, that grows in the name of sustainability around the UrbanVienyards: a symbol of sustainable tourism and trigger for a revolution of the city space.

The association meets, after years of stop due to pandemic, to tell about new future projects and welcome the two new members. Rooftops Reds, a wineyard situated on a rooftop of a Brooklyn building in New York City and the “Etna Urban Winery” planted near Etna, at the entrance of Catania.

The Urban Vineyards Association celebrates the Fête des Vendanges in Paris, host of one of its member urban vineyards, the Clos Montmartre. For over 80 years, the Montmartre Grape Harvest Festival has celebrated the Montmartre area and its vine.

Already in the 12th century, the ladies of the Montmartre Abbey planted the first vines and developed wine production. Before urbanization and housing flourished on the Butte, three quarters of it was covered with vines, which disappeared completely in 1928 and then were reborn in 1933. Since 1934, every second weekend of October, Montmartre celebrates its winemaking tradition and welcomes the arrival of the new cuvée of his vineyard.

On the occasion of the Grapes in Town event in Turin, the first initiatives of the Urban Vineyards Association and the new members are presented: a program full of cultural events and tasty rendez-vous.

Organization of a Tourism Circuit of the Urban Vineyards: through the wise job of tour operators and the tourism press, an international itinerary will be promoted to connect the Urban Vineyards of Europe, providing the information and details necessary to embark on a journey of discovery of these green urban treasures.

Annual wine tasting of the Vigne Urbane: annual meeting to bring together all the urban vignerons. This traveling event will be an opportunity to get in touch with an international audience, offering operators and tourists a series of services and packages including visits to cellars and urban vineyards, educational harvests, courses and tastings in the name of a green urbanity.

Consumer awareness campaign in schools: each urban vineyard of the Association will promote a consumer education campaign in the middle schools of its area in order to raise awareness among young people about responsible wine consumption.